Episode 18

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Published on:

16th Jun 2021

Marketing, Advertising, And The Importance Of Travel With Martin Ochwat

Pacifico talks with growth marketer and serial entrepreneur Martin Ochwat about managing a 9 figure ad budget, getting a patent in digital ad buying, traveling the world, and much more.

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Law, The Universe, And Everything is a show featuring leaders from the fields of law, business, sports, medicine, spirituality, music, marketing, entrepreneurship, cannabis, blockchain, and beyond. We talk about anything and everything as long as its interesting. No topic is off limits so it's a bit like Joe Rogan meets Tim Ferriss but the host has better hair. Law, The Universe, And Everything is a production of The Soldati Group. All opinions expressed by the host and podcast guests are solely their own opinions and do not reflect the opinions of The Soldati Group. This podcast is for information and entertainment purposes only. These discussions do not constitute legal or investment advice.

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Law, The Universe, And Everything is sponsored by Prosperitas, an animated video agency that can help you bring your company’s ideas, values, products, and messages to life with the power of engaging videos. Whether you strive to win more customers, engage or educate your audience, Prosperitas will craft each video specifically targeted to fit your brand and vision. Visit ProsperitasAgency.com today to learn more and discover how Prosperitas can create the best videos your company has ever had to help increase conversion rates and drive more sales.

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Today’s episode is brought to you by MarketingForAttorneys.com, which helps attorneys and law firms to clarify and upgrade their marketing and messaging to help grow their firms while reducing reliance on pay per click advertising. Visit MarketingForAttorneys.com to book your free consultation today.

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Books and Resources Mentioned:

Rich Dad Poor Dad by Robert Kiyosaki: https://amzn.to/35osr2C

Thinking Fast And Slow by Daniel Kahneman: https://amzn.to/35psGuv

Dundas Life - digital life insurance brokerage 

Wellow - sustainable deodorant brand 

Martinochwat.com - Personal blog for anyone looking to learn more about digital marketing

Martin's Social Links:

Facebook

LinkedIn

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Show Notes:

00:00 Show Intro

01:06 MarketingForAttorneys.com

01:23 Guest Intro – Martin Ochwat

01:55 Getting started in marketing

02:45 The most important concepts in marketing

03:36 The biggest mistakes marketers make

07:14 Managing a 9 figure ad budget and securing a patent

10:56 The evolution of marketing over the next decade

13:04 What Martin loves most about marketing

14:24 Martin’s favorite marketers

16:13 How small businesses can leverage growth marketing

17:57 How traveling expands your worldview

19:53 Martin’s favorite travel destination

20:32 Martin’s favorite failure

22:18 Martin’s billboard

23:14 Martin’s self care strategies

24:41 The best investments Martin has ever made

26:36 Finding mentors

28:00 Advice for young people

29:43 Martin’s book recommendations

30:47 Martin’s heroes

31:42 Martin’s go to quote

33:06 Improving bad habits

34:36 Bad recommendations in marketing

36:24 Saying no to more

38:20 The kindest thing anyone has done for Martin

39:38 Show Outro

Transcript

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About the Podcast

Law, The Universe, And Everything
A Podcast With Pacifico Soldati
Law, The Universe, And Everything is Joe Rogan meets Tim Ferriss but the host has better hair.

The show is no holds barred, no topic is off limits, and features accomplished leaders in law, business, medicine, education, spirituality, sports, science, and beyond to help people to get more out of their lives and careers by learning from some of the best minds in their industries.

Pacifico Soldati was born and raised on the Seacoast of NH and attended the University of Notre Dame, earning a B.A. in Film, Television, and Theatre. After their young Hollywood career was cut short by the writer’s strike in 2007 and they ended up homeless in Los Angeles, they decided to finally fulfill a lifelong goal to join the military.

Pacifico joined the Army as a paratrooper and chef, spending over six years with the 82nd Airborne Division and US Army Special Operations command, with deployments to Afghanistan and Niger. After earning their Masters in International Relations from Troy University Pacifico went on to earn a JD/MBA from UC Irvine.

While at UCI, Pacifico discovered Hypochlorous Acid (HOCL) and became a world leading lay expert in the field. Pacifico is dedicated to sharing the best of everything they find in the world to help others live better, happier, healthier lives and enjoy themselves while doing it.

Pacifico is founder and CEO of The Soldati Group, a marketing agency helping law firms, startups, and small businesses cultivate long term success and prosperity.

Pacifico enjoys a daily Transcendental Meditation practice and is dedicated to helping spread the practice of TM around the world.
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Pacifico Soldati

Pacifico Soldati was born and raised on the Seacoast of NH and attended the University of Notre Dame, earning a B.A. in Film, Television, and Theatre. After their young Hollywood career was cut short by the writer’s strike in 2007 and they ended up homeless in Los Angeles, they decided to finally fulfill a lifelong goal to join the military.

Pacifico joined the Army as a paratrooper and chef, spending over six years with the 82nd Airborne Division and US Army Special Operations command, with deployments to Afghanistan and Niger. After using tuition assistance to earn their Masters in International Relations from Troy University they went on to use their GI Bill to earn a JD/MBA from UC Irvine.

While at UCI they discovered Hypochlorous Acid (HOCL) and the B.A.N.K. system created by Codebreaker Technologies, which fuses personality science with sales methodology and is a true breakthrough in human psychology. Pacifico is dedicated to sharing the best of everything they find in the world to help others live better, happier, healthier lives and enjoy themselves while doing it.

Pacifico is an artist and author working in Phoenix, AZ.

Pacifico also enjoys a daily practice of Transcendental Meditation and is dedicated to helping spread the practice of TM around the world.